Designing the Next Stage of Growth for PrintStop
Building a scalable e-commerce experience to drive conversion, improve accessibility, and for growing product catalog
Company
Printstop
Role
Product Designer
Timeline
Aug 2024 - Dec 2024
Team
Uday Kiran
Hidayat
Sayali
Milap
Yash
Context
PrintStop is one of India’s leading B2B print and branded merchandise platforms, helping businesses order everything from visiting cards and packaging to custom apparel and office branding. With 19+ years in business, 80,000+ monthly users, and 100+ product categories, the platform had grown significantly over the years.
However, the digital experience hadn’t evolved at the same pace. As the catalog expanded, customers faced friction in discovering products, understanding customisation options, and completing purchases independently. Trusted by organizations such as Infosys, Siemens, Capgemini, HDFC, Tech Mahindra, Kotak Mahindra Bank, Dr. Reddy’s, and Bajaj Allianz, the business had scaled significantly over the years.
Our approach
Referrals weren’t just placed as a static “Refer & Earn” entry. I prioritised timing and triggering referrals after a positive rating, when users are most satisfied and likely to share. The entry point still exists in the loyalty section for access, but the primary driver is contextual (major).
Tracking was unclear earlier. I made the journey visible. I also removed the separate “Submit a Lead” flow due to low ROI and merged it into referrals, reducing complexity and eliminating a redundant path.
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Super Category Page
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More work
Good design compounds.
Let’s build products people return to
From 0→1 to scaled systems, 3 years across consumer and B2B. Open to freelance and full-time
3 spots available
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June 2026 | All rights reserved